The Canadian Children’s Food and Beverage Advertising Initiative Year One Compliance Report

IFBA is an alliance of some of the world’s largest multinational food and non-alcoholic beverage companies - The Coca-Cola Company, Ferrero, General Mills, Grupo Bimbo, Kellogg’s, Mars, Mondelēz International and PepsiCo – who share a common goal of helping people around the world achieve balanced diets and healthy lifestyles. IFBA is a non-commercial, non-profit-making organization in special consultative status with the UN’s Economic and Social Committee (ECOSOC). For more information: [email protected] - 27 rue du college,1050 Brussels, Belgium