Voluntary regional & national pledge programmes
In an effort to encourage regional and local food companies who are not members of IFBA to improve the food and beverage products marketed to children, IFBA has introduced regional and national pledge programmes based on the core tenets of the IFBA Global Policy on Marketing Communications to Children. Pledges were first introduced in 2006 and now cover 53 countries.
Regional and national marketing pledges
U.S. Children’s Food and Beverage Advertising Initiative
(19 companies, representing about 70-80 % of child-directed TV food advertising)
Expanded and strenghtened in 2010, 2014, 2018, 2020 and 2021