Voluntary regional & national pledge programmes

In an effort to encourage regional and local food companies who are not members of IFBA to improve the food and beverage products marketed to children, IFBA has introduced regional and national pledge programmes based on the core tenets of the IFBA Global Policy on Marketing Communications to Children. Pledges were first introduced in 2006 and now cover 53 countries.

Regional and national marketing pledges

2006
2006
The Union of European Beverages Association (UNESDA) Pledge

Expanded and strenghtened in 2008 and 2010

2006
2006
Responsible Marketing Commitment of the Australian Beverages Council
2006
2006
U.S. Children’s Food and Beverage Advertising Initiative

(18 companies, representing about 80 % of childdirected TV food advertising)

Expanded and strenghtened in 2010, 2014 and 2018

2007
2007
The Canadian Children’s Food and Beverage Advertising Initiative

(18 companies)

Expanded and strenghtened in 2010 and 2014

2007
2007
The EU Pledge

(22 companies, representing more than 80% of food and beverage advertising spend)

Expanded and strenghtened in 2011, 2012 and 2015

2008
2008
Thailand Children’s Food and Beverage Advertising Initiative
(7 companies)
2009
2009
Australian Responsible Children’s Marketing Initiative

(18 companies)

Expanded and strenghtened in 2010

2009
2009
Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children
(7 companies)
2009
2009
South Africa Pledge on Marketing to Children
(31 companies)
2009
2009
Brazil Public Commitment on Food and Beverage Advertising to Children

(11 companies)

Expanded and strenghtened in 2016 Brazil Pledge Nutrition Criteria

2009
2009
Russian Pledge on Limitation of Advertising to Children
(9 companies)
2010
2010
Mexican Marketing to Children Pledge

(14 companies)

Expanded and strenghtened in 2017

2010
2010
The India Pledge

(8 companies)

Expanded and strenghtened in 2016

2010
2010
The Switzerland Pledge
(11 companies)
2010
2010
The Turkey Pledge

(6 companies, representing majority of food and beverage advertising spend)

Expanded and strenghtened in 2017

2011
2011
Philippines Responsible Advertising to Children Initiative
(6 companies)
2011
2011
The Peruvian Advertising Commitment
(16 companies)
2011
2011
The Singapore Responsible Advertising to Children Initiative

(13 companies)

Expanded and strenghtened in 2014

2011
2011
Malaysian Food and Beverage Industry’s Responsible Advertising to Children Initiative
(15 companies)
2015
2015
Publicidad de Alimentos: Acciones Responsables Frente a Los Niños Colombianos
(15 companies)
2015
2015
Publicidad de Bebidas: Acciones Responsables Frente a Los Niños Colombianos
2016
2016
U.S. Children’s Confection Advertising
2018
2018
The GCC Food & Beverage Alliance Pledge
2018
2018
GCC Enhanced commitment on marketing to children
2018
2018
GCC Enhance commitment on labelling
(8 companies)
2018
2018
Compromiso de Autorregulación Publicitaria de Alimentos y Bebidas Dirigida a Niños
(13 companies representing 80% of food marketing spend)