Reducing sugar and calories
IFBA members are working to help consumers improve their dietary quality and manage their caloric and sugar intake, by formulating products with less or no sugar using low- and no-calorie sweeteners and other ingredients as alternatives to sugars and reducing calories by offering smaller portion sizes and providing portion guidance.
Our member’s commitments
The following chart illustrates IFBA members’ commitments and achievements to reduce sugar and provide portion control options.
Commitments
Support the WHO’s guideline that people should consume no more than 10% of their total daily calories from added sugar. Continue to adjust recipes to reduce added sugar, promote low- and no-calorie beverage options and make smaller packages more available to enable portion control.
Achievements
2020
- ˜120,000 tonnes of sugar removed through 140 reformulations
- 18 of top 20 brands are low- or no-sugar or have a low- or no-sugar option and ˜36% of the global beverage portfolio is low- or no-sugar
- 23% growth in mini cans in North America, offering portion control to consumers
Commitments
Reduce sugar in new products with regard to the overall energy level and product’s integration into a varied and complete diet. Most products offered as single-wrapped servings, enabling people to enjoy a varied diet in small serving sizes with a low-calorie load
Achievements
FY 2019/2020
- 65% of marketed volumes marketed in a serving size of ≤100 kcal per serving and 89.2% in a serving size of ≤130 kcal per serving
- Majority of SKUs within the historical brands have ≤8.0 g total sugars per serving
Commitments
Nutrition-Forward Foods, a new global health reporting system introduced in fiscal 2019, that leverages transparent nutrition criteria grounded in regulations and dietary guidance and measures across the global portfolio
Achievements
FY2020
- 43% of global volume met the Nutrition-Forward criteria
- In the U.K. and Ireland, the Fibre One Chocolate Fudge Brownie® now contains 30% less sugar than previous recipe
- 74% of Cereal Partners Worldwide (a joint venture between General Mills and Nestlé) cereals and bars have ≤2 teaspoons of sugar (7.5 g) per serving
Commitments
By 2023
Ensure daily consumption products comply with 100% of the Grupo Bimbo Nutritional Guidelines. Maximum and minimum thresholds are defined for each nutrient per serving as consumed, according to the technical characteristics of each category, consumption patterns and consumer target (adults vs. children 4-12 years).
Achievements
2020
- 99% of products comply with Grupo Bimbo’s Nutritional Guidelines for added sugars content
Commitments
By 2020
- Ensure that 90% of cereals have 10 g or less of sugar per 30 g serving.
- Reduce sugar on average by 10% per serving, in convenient nutrition bars and other snacks (from a 2011 baseline).
By 2030
In 2020 a new approach was adopted, the Kellogg’s® Better Days Commitment, with the goal of creating better days for 3 billion people including delivering nutrients of need in developed and emerging markets including those specific to addressing hidden hunger and removing nutrients consumers don’t need – sugar, sodium and saturated fat.
Achievements
2019
- Achieved commitment n sugar reduction ahead of schedule
- Further reductions in sugar and sodium in Kellogg’s Nutri-Grain® cereals sold in Australia and New Zealand and Kellogg’s Coco-Pops® cereals sold in the Middle East, North Africa and Turkey
- In Europe, introduced W. K. Kellogg for Kids®, the first no-added sugar for children, made with fruits, vegetables and whole grains and high in fibre.
Commitments
Launch and continue to expand options with less sugar
By 2025
20% snacks net revenue from portion control snacks
Achievements
2020
- Average sugar reduction flat (-0.3% vs 2019 due to volume changes between categories)
- 16% of global snacks net revenue is from portion control options
Commitments
By 2025
At least 2/3 of the global beverage portfolio volume will have 100 calories or fewer from added sugar per 12-oz. serving.
Achievements
2020
- 48% of products in the top 26 beverage markets, which represent 80% of global beverage volume met the target.