Responsible marketing
IFBA’s Global Policy is in line with the aims of the 2010 WHO Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children, and provides minimum criteria for advertising and marketing communications directed to children under 13 years that are paid for, or controlled by, IFBA companies in every country where they market their products.
Our global commitment
IFBA members commit either to:
- Only advertise products to children under the age of 13 years that meet common nutrition criteria which are based on accepted science-based dietary guidance.
- Not to advertise their products at all to children under the age of 13 years.
The above policy covers food and beverage product marketing communications that are primarily directed to children under 13 in all covered media.
In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centers and children’s care service centers.
IFBA will conduct third party monitoring to demonstrate compliance with this policy.
This policy will become applicable to all IFBA member companies globally by 1 January 2022.
Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.
Our actions
Our members’ commitments
