Responsible marketing

IFBA’s Global Policy is in line with the aims of the 2010 WHO Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children, and provides minimum criteria for advertising and marketing communications directed to children under 12 years that are paid for, or controlled by, IFBA companies in every country where they market their products.

Our global commitment

IFBA members commit either to:

  • Only advertise products to children under the age of 12 years that meet common nutrition criteria which are based on accepted science-based dietary guidance.
  • Not to advertise their products at all to children under the age of 12 years.

The above policy covers food and beverage product marketing communications that are primarily directed to children under 12 in all covered media.
In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools.

IFBA will publish yearly reports to demonstrate compliance with this policy.

This policy will become applicable to all IFBA member companies globally by 31 December 2016.

Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.

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Our actions

Voluntary regional & national pledge programmes

IFBA has introduced regional and national pledge programmes based on the core tenets of the IFBA Global Policy on Marketing Communications to Children.

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Compliance reporting

IFBA is committed to transparency and accountability and to reporting on members’ compliance with the pledge programmes and evaluating the impact of such programmes.

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Our members’ commitments

Click on the member you would like to see the commitment.
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