Voluntary regional & national pledge programmes
In an effort to encourage regional and local food companies who are not members of
IFBA to improve the food and beverage products marketed to children, IFBA has
introduced regional and national pledge programmes based on the core tenets of the
IFBA Global Policy on Marketing Communications to Children. Pledges were first
introduced in 2006 and now cover 53 countries.
Regional and national marketing pledges
The Union of European Beverages Association (UNESDA) Pledge
Expanded and strenghtened in 2008 and 2010
Responsible Marketing Commitment of the Australian Beverages Council
U.S. Children’s Food and Beverage Advertising Initiative
(19 companies, representing about 70-80 % of child-directed TV food advertising)
Expanded and strenghtened in 2010, 2014, 2018, 2020 and 2021
The Canadian Code for the Responsible Advertising of Food and Beverage Products to Children
(16 companies)
Expanded and strengthened in 2010 and 2014
The EU Pledge
(23 companies, representing more than 80% of food and beverage advertising spend)
Expanded and strengthened in 2012, 2014 and 2015
Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children
(7 companies)
Brazil Public Commitment on Food and Beverage Advertising to Children
(11 companies)
Expanded and strenghtened in 2016 Brazil Pledge Nutrition Criteria
The Turkey Pledge
(6 companies, representing majority of food and beverage advertising spend)
Expanded and strenghtened in 2017
The Singapore Responsible Advertising to Children Initiative
(13 companies)
Expanded and strenghtened in 2014
Malaysian Food and Beverage Industry’s Responsible Advertising to Children Initiative
(15 companies)
Publicidad de Alimentos: Acciones Responsables Frente a Los Niños Colombianos
(15 companies)
Publicidad de Bebidas: Acciones Responsables Frente a Los Niños Colombianos
U.S. Children’s Confection Advertising Initiative
(8 companies)
The GCC Food & Beverage Alliance Pledge on Responsible Marketing and Advertising to Children
(8 companies)
Expanded and strenghtened in 2016 and 2018
Compromiso de Autorregulación Publicitaria de Alimentos y Bebidas Dirigida a Niños
(13 companies representing 80% of food marketing
spend)