Responsible marketing
IFBA’s Global Responsible Marketing Policy, first developed in 2008 in response to the WHO’s call to action in the 2004 Global Strategy on Diet, Physical Activity and Health, provides a common standard for advertising and marketing communications directed to children under 13 years aimed at reducing the exposure of children to foods and beverages high in fats, sugars and salt. The policy has been developed in partnership with the World Federation of Advertisers (WFA).
Our global commitment
IFBA members commit either to:
- Only advertise products to children under the age of 13 years that meet common nutrition criteria which are based on accepted science-based dietary guidance.
- Not to advertise their products at all to children under the age of 13 years.
The above policy covers food and beverage product marketing communications that are primarily directed to children under 13 in all covered media.
In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centers and children’s care service centers.
IFBA will conduct third party monitoring to demonstrate compliance with this policy.
This policy will become applicable to all IFBA member companies globally by 1 January 2022.
Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.
Our actions
Our members’ commitments
