Providing transparent and fact-based nutrition information to help consumers make informed choices is a key element of the food and beverage industry's commitment to WHO's 2004 Global Strategy on Diet, Physical Activity and Health. We provide consumers with practical health and nutrition information using a variety of tools and media, including on-pack labelling, point-of-sale materials, company websites, social media apps, help lines, brochures and newsletters. We support nutrition literacy and education initiatives around the world to promote healthy eating awareness and behaviours conducive to a healthy, active lifestyle.
"The provision of nutrition information to consumers forms the cornerstone of any policy framework to address poor dietary intakes. At a global level — or where there are no legislative requirements already in place — we will ensure that, as a minimum, our products provide nutrition information on-pack per portion for the key nutrients of public health concern. Where execution on-pack may not be possible (due to limited space or type of packaging) we will ensure that this information is provided to consumers in other forms (e.g., websites, in-store leaflets, consumer care lines, etc)." — IFBA letter to WHO Director-General Dr. Margaret Chan 13 May, 2008
These principles provide that nutrition information provided to consumers should be objective, fact- and science-based; presented in a legible, clear and visible format; and understandable to consumers to enable them to make informed dietary decisions about the foods and beverages they choose. Nutrition information will be provided on the key nutrients of public health interest.
Providing transparent nutrition information is a global policy of The Coca-Cola Company. The policy requires nutrition information back-of-pack and features calories on the front of its packages. Where packaging or products are exempt from the requirements of the policy, nutrition information is provided by alternate means such as websites. The Coca-Cola Company provides leadership in the implementation of front-of-pack calorie information and consumer information campaigns, as part of national, regional and international initiatives carried out in collaboration with public and private stakeholders.
To promote healthier choices, the company believes product labelling is an important part of educating and communicating with its consumers. Labels provide necessary information about safe and appropriate use of the products, as well as giving detailed nutrition information – even when there is no legal requirement to do so. At the end of 2016, 99% of volume of products display on-pack nutritional information; 99% of volume of products had nutritional information available off-pack through websites or call centres; and 74% of volume of products indicated the portion size.
Ferrero provides its consumers with correct and transparent nutritional information on the back-of-pack, in compliance with legislation in different countries. Ferrero is also committed to providing voluntary nutritional information on the front-of-pack to help consumers get a clearer understanding of labels. At the end of 2016, between 90% and 100% of eligible products included in the global portfolio displayed seven nutrients - energy, protein, total fat, saturated fat, total carbohydrates, sugars and sodium - on side- or back-of-pack per 100g/ml of product or per portion and calories on front-of-pack together with the and percentage of the daily reference intake guidance.
General Mills provides useful, objective, fact-based information on packages to help consumers make easier comparisons and informed dietary choices. Around the world, the package information complies with local regulatory requirements. In addition, the company also provides nutrient information, including the labelling of calories, on the front of all packages, where space allows, in Australia, Europe and the U.S.A. At the end of 2016, 100% of products displayed nutritional information for seven nutrients - energy, protein, total fat, saturated fat, total carbohydrates, sugars and sodium - and daily reference intake guidance on the back-of-pack and calories on front-of-pack. The company works to provide consumers transparent information about the ingredients in its pproducts and in 2016, introduced AskGeneralMills.com
Grupo Bimbo is committed to providing nutritional information per portion on its products which, at a minimum, details the content of nutrients most critical to public health, including energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium and any nutrient for which a claim is made. The company is also committed to promoting healthy lifestyles and each product label includes a recommendation that consumers practice at least 30 minutes of physical activity a day. At the end of 2016, 95% of products displayed seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium - on the side- or back-of-pack; and in instances where the size of package or label didn’t allow for this information, this information was provided through other channels. Daily reference intake guidance was provided on approximately 80% of packages in countries where permitted. Ninety-five percent of products displayed calories on front-of-pack.
At Kellogg, transparency is an ongoing goal. The company works to empower consumers to make good nutritional choices by providing comprehensive nutrition and ingredient information on product packages. Back in the 1930s, Kellogg was among the first companies to include labelling and product information on boxes; starting in 2005, it pioneered front-of-pack Guideline Daily Amounts (GDAs) to give consumers information on calories, sugar, sodium and other nutrients. This fact-based labelling system complements the more detailed nutrition and ingredient labels found the side or back panels of packages. Today, Kellogg products around the globe include both nutrition information on the side or back panel and front-of-pack labelling in accordance with local dietary guidance and regulations. Kellogg products include front-of-pack GDAs in the UK, Europe, Australia, Latin America, Canada, South Korea and South Africa. At the end of 2016, 100% of products included seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium – and GDAs on the side- or back-of-pack; and 80% of products listed calories and GDAs for one or more of seven nutrients on the front-of-pack.
Mars was one of the first companies to use the Guideline Daily Amounts (GDA), presented as amounts or percentages of the daily-recommended intake per portion of the product, on nearly all of its packaging. In 2014, the company implemented GDA labeling globally on 99% of its chocolate, gum and confectionery and food products. At the end of 2016, approximately 80% - 100% of product labels listed seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium – in addition to GDAs on side- or back-of-pack and 80% - 100% of labels listed calories front-of-pack. In 2016, Mars announced a new global Health and Wellbeing Ambition which included a clear aim on nutrition labelling on products to help consumers easily find the amount of calories, sodium, sugar, total fat and saturated fat they are eating; and recommend how they should consume their more indulgent products as part of a weekly balanced diet. Ninety-nine percent of products globally include front-of-pack nutrition labelling. While the majority of Mars’ products meet the Mars Food Nutrition Criteria, the company also offers more indulgent meals that are formulated in line with authentic recipes and may have higher levels of added sugar, sodium, or fat. Over the next five years, Mars will provide guidance on-pack and on its website regarding how often it is recommended its meals be consumed during the week.
McDonald’s is committed to helping consumers make informed nutrition choices. From printed brochures and nutrition labelling on select food packaging, to innovative mobile apps, Quick Response (QR) codes and online nutrition calculators, as well as calories on menu boards, this multi-faceted approach gives McDonald’s consumers the information they seek in many markets around the world.
Mondelēz understands the importance of being open and consistent in the way it communicates with consumers. The company provides nutrition labeling on all of its products across its worldwide markets, in line with international standards, including CODEX Alimentarius, displaying the amount per serving and/or per 100g (depending upon local regulations) on eight key nutrients – energy (calories), protein, carbohydrates, sugars, fat, saturated fat, fiber and sodium. On very small packages with limited space, calories, protein, carbohydrates and total fat are listed. Nutrition labels usually include the percentage that a nutrient provides of a person’s recommended daily intake, such as Daily Value or Dietary Reference Intake. When a claim is made about a nutrient (e.g., good source of fiber) or when a specific nutrient is added for fortification purposes, information on that nutrient is included on the label and in accordance with local regulations or by recognized bodies, such as CODEX, in those cases where country regulations or standards have not been set. The company also follows the guidance outlined in the WHO/FAO guidelines on food fortification with micronutrients. At the end of 2015, 68% of the portfolio listed calories front-of-pack.
To empower people to make informed choices about what they consume, Nestlé provides clear information about ingredients, nutritional benefits, health information and portion size on all its packaging. The company strives to ensure that its labelling is fully accurate, and declares the absence of a nutrient, ingredient or substance that a consumer might wish to avoid, such as sugar or saturated fats. Guideline Daily Amount (GDA)‑based labels are displayed on front-of-pack to inform consumers about nutritional content. At the end of 2016, 92.3% of food and beverage products displayed the GDA. In addition, consumers can learn more about what they consume through the Nestlé Nutritional Compass. The compass presents a variety of information including the nutritional composition of each product, contact details for more information and, whenever possible, lifestyle and nutrition tips. At the end of 2016, the compass was displayed on 96.4% of foods and beverages. To meet the increasing consumer demand for product information, Nestlé has expanded the use of Quick Response (QR) codes displayed within the Nestlé Nutritional Compass. QR codes give consumers with smartphones easy access to online information, enabling them to go “beyond the label” and learn more about a brand’s or product’s nutritional, environmental and societal contributions. In 2016, QR codes linked to additional product information and nutrition advice on more than 4400 websites across over 90 brands in 50 countries.
PepsiCo is committed to helping consumers make informed choices through fact-based, simple and easy-to-understand information about how the key nutrients in each product fit in a balanced and healthy diet. In 2014, the company adopted a Global Labelling Policy which calls for the following information: nutritional information on the amount of energy, protein, carbohydrate, total fat, and sodium in key countries. By the end of 2016, labels will provide: on the side- or back-of-pack nutrition information on the amount of energy, protein, carbohydrate, total sugars, total fat, saturated fat and sodium per 100g/ml or per serving; nutrition information for nutrients for which a health or nutrition claim is made; energy per 100g/ml or per serving on front-of-pack labels in all countries; and the percentage of the official Guideline Daily Amounts, Daily Values or equivalents for energy, total fat, saturated fat, sodium/salt and total sugars on either the front-, side- or back-of-pack in countries where such values are available. Where this is not possible for reasons such as small sized packaging or on recyclable glass bottles, nutritional information will be provided by other means such as company websites. In 2015, in globally representative markets, which represented over 97% of net revenue, 82% of PepsiCo products complied with the side- and back-of-pack labeling commitment and 67% complied with its front-of-pack labeling commitment
Unilever provides people with simple and trustworthy nutrition information to help people make informed choices about the foods they buy. The company follows a global approach for nutrition labelling, covering all brands and markets, which involves: the “Big 8” nutrients on back-of-pack (energy, protein, carbohydrates, sugars, fat, saturated fat, fibre and sodium or salt, and nutrients for which a claim is made), on a per portion basis, or per 100g/ml; for small or unusually shaped packs, nutrition labelling can be restricted to the “Big 4” back-of-pack (energy, protein, carbohydrate and fat) and energy per portion front-of-pack, provided this is legally allowed; and for very small packs, where there is no space to label nutrition information, additional information is provided through other channels such as websites and carelines. For energy, sugars, fat, saturated fat and salt, the percentage contribution to the daily dietary recommendation is given, either as an icon or text on the back-of-pack. Unilever supports an industry-wide, voluntary, interpretative front-of-pack logo, based on agreed nutrition criteria, facilitating consumer understanding of the food’s nutritional aspects. In 2016, 99% of products by volume including products from the foodservice business, Unilever Food Solutions, as well as parts of the Pepsi Lipton business, had nutritional information on pack or online of at least the Big 4, while 92% were fully in line with the company’s commitment.