"Wherever possible we will use our marketing communications and/or collaborate with public authorities and other stakeholders to help raise consumer awareness on balanced diets, as well as to help promote greater physical activity and healthier lifestyles — including within the workplace. Each year we will provide examples of how these campaigns are being applied in different markets around the world in order to be able to share best practice."
— IFBA letter to WHO Director-General Dr. Margaret Chan 13 May, 2008
IFBA members have a long and successful history of collaboration with public authorities, public health professionals and other stakeholders – at the global, regional, national and community level – in programmes aimed at encouraging balance diets and healthy, active lifestyles.
The health and well-being of the more than 3.5 million people employed by IFBA members is an important priority for IFBA companies. All members currently offer workplace wellness programmes