"The provision of nutrition information to consumers forms the cornerstone of any policy framework to address poor dietary intakes. At a global level — or where there are no legislative requirements already in place — we will ensure that, as a minimum, our products provide nutrition information on-pack per portion for the key nutrients of public health concern. Where execution on-pack may not be possible (due to limited space or type of packaging) we will ensure that this information is provided to consumers in other forms (e.g., websites, in-store leaflets, consumer care lines, etc)."

— IFBA letter to WHO Director-General Dr. Margaret Chan 13 May, 2008

 

Providing transparent and fact-based nutrition information to help consumers make informed choices is a key element of the food and beverage industry's commitment to WHO's 2004 Global Strategy on Diet, Physical Activity and Health. We provide consumers with practical health and nutrition information using a variety of tools and media, including on-pack labelling, point-of-sale materials, company websites, social media apps, help lines, brochures and newsletters. We support nutrition literacy and education initiatives around the world to promote healthy eating awareness and behaviours conducive to a healthy, active lifestyle.

These principles provide that nutrition information provided to consumers should be objective, fact- and science-based; presented in a legible, clear and visible format; and understandable to consumers to enable them to make informed dietary decisions about the foods and beverages they choose. Nutrition information will be provided on the key nutrients of public health interest.

Read IFBA's 2014 Principles for a global approach to fact-based nutrition information >

View our members’ commitments on nutrition information

IFBA Member Commitment
DV = daily value; DI = daily intake; GDA = guideline daily amount; FOP = front-of-pack; BOP = back of pack
The CocaCola Company Providing transparent nutrition information is a global policy of The Coca-Cola Company.  The policy requires nutrition information back-of-pack and features calories on the front of its packages.  Where packaging or products are exempt from the requirements of the policy, nutrition information is provided by alternate means such as websites.  The Coca-Cola Company provides leadership in the implementation of front-of-pack calorie information and consumer information campaigns, as part of national, regional and international initiatives carried out in collaboration with public and private stakeholders.
Danone To promote healthier choices, the company believes product labelling is an important part of educating and communicating with its consumers. Labels provide necessary information about safe and appropriate use of the products, as well as giving detailed nutrition information – even when there is no legal requirement to do so. At the end of 2016, 99% of volume of products display on-pack nutritional information; 99% of volume of products had nutritional information available off-pack through websites or call centres; and 74% of volume of products indicated the portion size.
Ferrero Ferrero provides its consumers with correct and transparent nutritional information on the back-of-pack, in compliance with legislation in different countries. Ferrero is also committed to providing voluntary nutritional information on the front-of-pack to help consumers get a clearer understanding of labels. At the end of 2016, between 90% and 100% of eligible products included in the global portfolio displayed seven nutrients - energy, protein, total fat, saturated fat, total carbohydrates, sugars and sodium - on side- or back-of-pack per 100g/ml of product or per portion and calories on front-of-pack together with the and percentage of the daily reference intake guidance.
General Mills General Mills provides useful, objective, fact-based information on packages to help consumers make easier comparisons and informed dietary choices. Around the world, the package information complies with local regulatory requirements. In addition, the company also provides nutrient information, including the labelling of calories, on the front of all packages, where space allows, in Australia, Europe and the U.S.A.  At the end of 2016, 100% of products displayed nutritional information for seven nutrients - energy, protein, total fat, saturated fat, total carbohydrates, sugars and sodium - and daily reference intake guidance on the back-of-pack and calories on front-of-pack.  The company works to provide consumers transparent information about the ingredients in its pproducts and in 2016, introduced AskGeneralMills.com
Grupo Bimbo Grupo Bimbo is committed to providing nutritional information per portion on its products which, at a minimum, details the content of nutrients most critical to public health, including energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium and any nutrient for which a claim is made.  The company is also committed to promoting healthy lifestyles and each product label includes a recommendation that consumers practice at least 30 minutes of physical activity a day.  At the end of 2016, 95% of products displayed seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium - on the side- or back-of-pack; and in instances where the size of package or label didn’t allow for this information, this information was provided through other channels.  Daily reference intake guidance was provided on approximately 80% of packages in countries where permitted.  Ninety-five percent of products displayed calories on front-of-pack.
Kellogg At Kellogg, transparency is an ongoing goal.  The company works to empower consumers to make good nutritional choices by providing comprehensive nutrition and ingredient information on product packages. Back in the 1930s, Kellogg was among the first companies to include labelling and product information on boxes; starting in 2005, it pioneered front-of-pack Guideline Daily Amounts (GDAs) to give consumers information on calories, sugar, sodium and other nutrients.  This fact-based labelling system complements the more detailed nutrition and ingredient labels found the side or back panels of packages. Today, Kellogg products around the globe include both nutrition information on the side or back panel and front-of-pack labelling in accordance with local dietary guidance and regulations. Kellogg products include front-of-pack GDAs in the UK, Europe, Australia, Latin America, Canada, South Korea and South Africa.  At the end of 2016, 100% of products included seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium – and GDAs on the side- or back-of-pack; and 80% of products listed calories and GDAs for one or more of seven nutrients on the front-of-pack.
Mars Mars was one of the first companies to use the Guideline Daily Amounts (GDA), presented as amounts or percentages of the daily-recommended intake per portion of the product, on nearly all of its packaging.  In 2014, the company implemented GDA labeling globally on 99% of its chocolate, gum and confectionery and food products. At the end of 2016, approximately 80% - 100% of product labels listed seven nutrients - energy, total carbohydrates, sugars, protein, fats, saturated fats, sodium – in addition to GDAs on side- or back-of-pack and 80% - 100% of labels listed calories front-of-pack. In 2016, Mars announced a new global Health and Wellbeing Ambition which included a clear aim on nutrition labelling on products to help consumers easily find the amount of calories, sodium, sugar, total fat and saturated fat they are eating; and recommend how they should consume their more indulgent products as part of a weekly balanced diet. Ninety-nine percent of products globally include front-of-pack nutrition labelling.  While the majority of Mars’ products meet the Mars Food Nutrition Criteria, the company also offers more indulgent meals that are formulated in line with authentic recipes and may have higher levels of added sugar, sodium, or fat. Over the next five years, Mars will provide guidance on-pack and on its website regarding how often it is recommended its meals be consumed during the week.
McDonald's McDonald’s is committed to helping consumers make informed nutrition choices.  From printed brochures and nutrition labelling on select food packaging, to innovative mobile apps, Quick Response (QR) codes and online nutrition calculators, as well as calories on menu boards, this multi-faceted approach gives McDonald’s consumers the information they seek in many markets around the world.
Mondelēz International Mondelēz understands the importance of being open and consistent in the way it communicates with consumers. The company provides nutrition labeling on all of its products across its worldwide markets, in line with international standards, including CODEX Alimentarius, displaying the amount per serving and/or per 100g (depending upon local regulations) on eight key nutrients – energy (calories), protein, carbohydrates, sugars, fat, saturated fat, fiber and sodium. On very small packages with limited space, calories, protein, carbohydrates and total fat are listed. Nutrition labels usually include the percentage that a nutrient provides of a person’s recommended daily intake, such as Daily Value or Dietary Reference Intake. When a claim is made about a nutrient (e.g., good source of fiber) or when a specific nutrient is added for fortification purposes, information on that nutrient is included on the label and in accordance with local regulations or by recognized bodies, such as CODEX, in those cases where country regulations or standards have not been set.  The company also follows the guidance outlined in the WHO/FAO guidelines on food fortification with micronutrients. At the end of 2015, 68% of the portfolio listed calories front-of-pack.
Nestlé To empower people to make informed choices about what they consume, Nestlé provides clear information about ingredients, nutritional benefits, health information and portion size on all its packaging. The company strives to ensure that its labelling is fully accurate, and declares the absence of a nutrient, ingredient or substance that a consumer might wish to avoid, such as sugar or saturated fats. Guideline Daily Amount (GDA)‑based labels are displayed on front-of-pack to inform consumers about nutritional content. At the end of 2016, 92.3% of food and beverage products displayed the GDA. In addition, consumers can learn more about what they consume through the Nestlé Nutritional Compass. The compass presents a variety of information including the nutritional composition of each product, contact details for more information and, whenever possible, lifestyle and nutrition tips. At the end of 2016, the compass was displayed on 96.4% of foods and beverages. To meet the increasing consumer demand for product information, Nestlé has expanded the use of Quick Response (QR) codes displayed within the Nestlé Nutritional Compass. QR codes give consumers with smartphones easy access to online information, enabling them to go “beyond the label” and learn more about a brand’s or product’s nutritional, environmental and societal contributions. In 2016, QR codes linked to additional product information and nutrition advice on more than 4400 websites across over 90 brands in 50 countries.
PepsiCo PepsiCo is committed to helping consumers make informed choices through fact-based, simple and easy-to-understand information about how the key nutrients in each product fit in a balanced and healthy diet.  In 2014, the company adopted a Global Labelling Policy which calls for the following information:  nutritional information on the amount of energy, protein, carbohydrate, total fat, and sodium in key countries.  By the end of 2016, labels will provide: on the side- or back-of-pack nutrition information on the amount of energy, protein, carbohydrate, total sugars, total fat, saturated fat and sodium per 100g/ml or per serving; nutrition information for nutrients for which a health or nutrition claim is made; energy per 100g/ml or per serving on front-of-pack labels in all countries; and the percentage of the official Guideline Daily Amounts, Daily Values or equivalents for energy, total fat, saturated fat, sodium/salt and total sugars on either the front-, side- or back-of-pack in countries where such values are available. Where this is not possible for reasons such as small sized packaging or on recyclable glass bottles, nutritional information will be provided by other means such as company websites. In 2015, in globally representative markets, which represented over 97% of net revenue, 82% of PepsiCo products complied with the side- and back-of-pack labeling commitment and 67% complied with its front-of-pack labeling commitment
Unilever Unilever provides people with simple and trustworthy nutrition information to help people make informed choices about the foods they buy.  The company follows a global approach for nutrition labelling, covering all brands and markets, which involves:  the “Big 8” nutrients on back-of-pack (energy, protein, carbohydrates, sugars, fat, saturated fat, fibre and sodium or salt, and nutrients for which a claim is made), on a per portion basis, or per 100g/ml; for small or unusually shaped packs, nutrition labelling can be restricted to the “Big 4” back-of-pack (energy, protein, carbohydrate and fat) and energy per portion front-of-pack, provided this is legally allowed; and for very small packs, where there is no space to label nutrition information, additional information is provided through other channels such as websites and carelines. For energy, sugars, fat, saturated fat and salt, the percentage contribution to the daily dietary recommendation is given, either as an icon or text on the back-of-pack.  Unilever supports an industry-wide, voluntary, interpretative front-of-pack logo, based on agreed nutrition criteria, facilitating consumer understanding of the food’s nutritional aspects. In 2016, 99% of products by volume including products from the foodservice business, Unilever Food Solutions, as well as parts of the Pepsi Lipton business, had nutritional information on pack or online of at least the Big 4, while 92% were fully in line with the company’s commitment.

Front-of-Pack Labelling Systems

In order to make nutrition information even more accessible to consumers, IFBA members, that are packaged food companies, began implementing FOP labelling systems in 2006.  These systems make it easy for a consumer to see, at a glance, what is in a serving and how much it contributes to the average daily diet.  Today, a combination of voluntary industry-led initiatives and government-endorsed voluntary schemes exist in Asia, Australia and New Zealand, Canada, the EU, Malaysia, Mexico, the Philippines, Singapore, Thailand, the U.K. and the U.S.A.

Year Region/Country Description
2006 australiaflag
Australia
DIG (the Daily Intake Guide) – the industry’s front-of-pack food labelling system launched.
2006 ukflag
United Kingdom
Industry voluntary implementation of front-of-pack labelling for five key nutrients – calories, sugars, fat, saturated fat and salt.
2011 canadaflag
Canada
“Clear on Calories”, a front-of-pack calorie labelling initiative launched by the Canadian Beverage Association.
2011 flag-thailand-150
Thailand
Front-of-pack nutrition labels displaying GDAs for energy, sugar, fat and sodium introduced.
2011 flag-usa-150
U.S.A.
“Clear on Calories,” a front-of-pack calorie labelling initiative launched by the American Beverage Association.

“Facts Up Front” launched by industry – displaying key nutrient information, including calories per serving and information on three nutrients – saturated fat, sodium and sugar. Labels may also include information on one or more nutrients that Americans need to have more of as part of a healthy diet – fibre, protein, potassium, vitamin A, vitamin C, vitamin D, calcium and iron.  Implementation began in 2012.

2012 flag-eu-150
EU
A voluntary initiative by industry committing to use a consistent, harmonized GDA labelling system in all 27 EU Member States (in addition to displaying calorie information front-of-pack) which came into force 31 December 2014.
2012 flag-malaysia-150
Malaysia
A voluntary single fact-based front-of-pack nutrition label for energy (based on 2000 kcal) supported by the Malaysian Minister of Health; to be followed by icons for protein, carbohydrates and fat.
2012 flag-mexico-150
Mexico
“Checa y Elige,”a voluntary industry initiative providing a simple guide to the amount of key nutrients (per pack, item or portion), including energy, saturated fats, sugars and sodium and percentage of the recommended daily intake.
2012 flag-philippines-150
The Philippines
Voluntary declarations for energy or calorie content.  Initiative supported by the Philippines Food & Drug Administration under the Ministry of Health.
IFBAmembers are engaged in collaborations with governments, industry and civil society in initiatives designed to increase nutrition literacy.  A few examples:

Australia and New Zealand:  The Health Star Rating System

This initiative was developed in partnership with the Governments of Australia and New Zealand, industry, public health and consumer groups.  This front-of-pack labelling system rates the overall nutritional profile of packaged foods and assigns it a rating from ½ a star to five stars, providing a quick, easy and standard way to compare similar packaged foods. In June 2014, the Australia and New Zealand Ministerial Forum on Food Regulation (Forum) agreed that the Health Star Rating (HSR) system should be implemented voluntarily over five years with a review of progress on implementation after two years. The progress report issued in April 2017, indicates that there has been significant uptake of the Health Star Rating (HSR) system by the food industry.  In Australia, at the end of Year 2, 2,031 products displayed the HSR system (compared to 363 in Year 1); the system was displayed across more than twice as many food categories as in Year 1; and implemented by nearly three times the number of manufacturers. A similar pattern was seen in New Zealand supermarkets. Communications campaigns developed to support implementation of the system in Australia generated significant increases in awareness of the system by consumers, exceeding levels of awareness of the mandatory nutrition information panel and all other nutrition logos or labelling except for the longstanding Heart Foundation Tick. Learn more >

 

Canada:  Informed Dining Program

Informed Dining is a voluntary nutrition information program that was developed in partnership with the Government of British Columbia, Restaurants Canada, the B.C. Restaurant and Foodservices Association and the Heart and Stroke Foundation of B.C. and the Yukon. The programme makes comprehensive and easy-to-understand information available to consumers when they eat in restaurants.  Participating restaurants provide information about the foods they serve – calorie and sodium detail is highlighted along with information on daily calorie and sodium guidelines. McDonald’s Canada was one of the first restaurant chains to implement a national rollout of the program in the more than 1,400 McDonald’s locations across the country. Informed Dining marks the continued evolution of McDonald’s Canada’s longstanding commitment to provide customers with information and builds on existing initiatives like its online Nutrition Centre and mobile application. Learn more >

 

Canada:  The Nutrition Facts Education Campaign

In support of the Government of Canada’s ongoing commitment to promote healthy eating by helping Canadians make more informed nutrition choices, industry, including IFBA members partnered with Health Canada in the fall of 2010 to launch the “Nutrition Facts Education Campaign” (NFEC).  This multi-media campaign focused on increasing consumer awareness and use of the “% Daily Vale”, a component of the Nutrition Facts table.  In early 2015, the industry again partnered with the government to launch the second phase of NFEC – “Focus on the Facts.”  The campaign encourages consumers – especially parents of children aged 2 to 12 – to use the “Serving Size” in the Nutrition Facts table to compare similar foods.  Since 2010, the “% Daily Value” messaging has appeared on more than one billion products units in stores across Canada and the NFEC has achieved 160 million media impressions. Learn more >

 

Global:  The Choices Programme

Introduced in 2006 in The Netherlands in response to the WHO’s call for the food industry to take an active role in helping to tackle the growing problem of obesity and diet-related diseases around the world.  The programme is a unique multistakeholder initiative designed to help consumers easily identify healthy food options and stimulate the food industry to improve their products. The Choices nutrition criteria are based on international dietary guidelines from the WHO, are category-specific and take into account levels of saturated and trans fats, added sugar and salt, and in some categories, dietary fibre or energy.  The criteria must be based on sound, scientific evidence, easy to implement and applicable anywhere in the world. They serve as a blueprint for national criteria and are periodically reviewed by the independent International Scientific Committee, while the national scientific committees evaluate applicability in a specific country.  The programme focuses on three points of action to promote healthy choices:  1) Implement front-of-pack labelling – facilitate use of the Choices logo or comparable positive front-of-pack labels to help consumers identify the healthy choice at a glance; 2) stimulate formulation of products and portfolios; and 3) encourage healthy product promotion. At the end of 2016, the programme was operating in the Netherlands, Belgium, Poland and the Czech Republic and had established a successful cooperation with a number of other European and Asian countries.  The Choices logo can be found on over 8,000 food and beverage products from more than 130 companies. Learn more >

 

U.S.A.:  SmartLabel

Led by the Grocery Manufacturers Association (GMA), SmartLabel is a voluntary initiative that enables consumers to have easy and instantaneous access digitally on smartphones to extensive product details while shopping. Consumers can access SmartLabel data on smartlabel.org, through participating brand websites or by scanning a SmartLabel quick response (QR) code if printed on packages. The label enables brands to provide more information to consumers than is available on product packaging. The SmartLabel mobile page view provides nutrition information in addition to listing ingredients, nutrition facts, nutritional benefits, allergens etc. At the end of 2016, 21 companies, including IFBA members had begun using the SmartLabel tool. Learn more >