We are committed to supporting the health and wellbeing of our employees and to supporting initiatives in communities around the world. IFBA members have a long and successful history of collaboration with public authorities, public health professionals and other stakeholders: at the global, regional, national and community level in programmes aimed at encouraging balanced diets and healthy, active lifestyles. The health and well-being of the more than 3.5 million people employed by IFBA members is an important priority for IFBA companies.
All members currently offer workplace wellness programmes.
"Wherever possible we will use our marketing communications and/or collaborate with public authorities and other stakeholders to help raise consumer awareness on balanced diets, as well as to help promote greater physical activity and healthier lifestyles – including within the workplace. Each year we will provide examples of how these campaigns are being applied in different markets around the world in order to be able to share best practice.." — IFBA letter to WHO Director-General Dr. Margaret Chan 13 May, 2008
Throughout the Company’s history, The Coca-Cola Company has strived to support the communities it serves. One percent of the Coca-Cola Company’s operating income is invested back into the community through The Coca-Cola Foundation and The Coca-Cola Company. In 2016, more than USD 106 million was donated to 230+ organizations across more than 200 countries and territories. Ninety-seven percent of The Coca-Cola Foundation grants focused on water, women and community well-being. Grants paid in 2016
Special Olympics International: As a founding partner of Special Olympics, The Coca-Cola Company has, over the past 48 years, led a commitment to showcasing the unlimited potential of individuals with intellectual disabilities and the power of sport to bring people together and transform lives. In 2016, the company supported the “Special Olympics Healthy Athletes – Building Capacity and Strengthening in Our Communities” in the U.S.A., training volunteer health professionals to provide specialized health screenings required by athletes with intellectual disabilities; the “Organizing Sport Competition for Individuals with Disabilities,” a year-round training and competition for approximately 4,500 athletes in Israel; and “Give Us a Chance-We are Part of You,” year-round sporting competitions for unified teams of intellectually disabled and non-disabled athletes in the Ukraine. Learn more
Danone Nations Cup (DNC): An international football tournament for 10 to 12 year-olds. Since its launch in 2000, over 10 million children from 40 countries have taken part in the DNC. In addition to the main competition, the company organized educational games and activities to share with participants the importance of hydration and healthy diet in sport performance. Learn more.
Eat Like a Champ: Launched in 2010 in the U.K. this free, evidence-based healthy eating education programme aimed at primary school children, aged 9 – 10 years, is designed to tackle the growing issue of poor nutrition and obesity amongst children in the U.K. Written in collaboration with the British Nutrition Foundation and recently updated to reflect Public Health England’s recent changes to the Eatwell Guide, the lessons have been developed to support the delivery of key healthy eating messages and to encourage physical activity. In 2015/2016, the programme ran in over 2,000 U.K. primary schools, reaching 60,000 students. Learn more.
Kinder + Sport: Launched in 2005 in Italy with a mission to promote active lifestyles by encouraging dynamic play and sports in young generations and making access to physical activity possible as an easy and daily practice for children worldwide, The programme supports physical education programmes, provides schools with technical equipment, supports sports events for children and supports research projects aimed at increasing awareness of the benefits of an active life. The core of Kinder+Sport’s activity is developed in partnership with 126 national and international sports federations and four Olympic Committees. At the end of 2014/2015, the project was active in 25 countries around the world: Argentina, Austria, China, Croatia, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Israel, Italy, Mexico, the Netherlands, Poland, Portugal, Principality of Monaco, Slovenia, Spain, Sweden, Switzerland, Turkey, Great Britain, Luxembourg; 4.1 million children participated in 3,105 events. Ferrero aims to have Kinder + Sport active in 30 countries by August 2018 with 5 million children attending physical activity programmes.More information
General Mills is committed to strengthening hometown communities – making a meaningful impact on the communities where its employees live and work. In 2016, the company celebrated the 20th anniversary of its iconic Box Tops for Education™ programme, which has provided schools with more than USD 800 million in funding for books, computers, playground equipment etc. over the last two decades, including USD 60 million in the 2015-2016 school year. Created to help support education and benefit America’s schools, to date, 80,000+ schools have benefited from the programme, with 33 million households participating. General Mills is supporting a three-year effort that began in 2016, led by the nonprofit, Share Our Strength, to expand the No Kid Hungry campaign to provide thousands of low-income children with nourishing school breakfasts by helping schools expand breakfast availability in targeted communities in Florida, Michigan, Nevada, Texas, Washington and Wisconsin. Leveraging a U.S. Social Innovation Fund (SIF) grant, in 2016, 290 schools implemented changes to their breakfast programmes to reach and nourish more kids every day and 35,000 additional kids were served breakfast.More information
The company’s commitment to promote healthier lifestyles is reflected in events such as Futbolito Bimbo and the Global Energy Race: Launched as a local initiative in Mexico in 1964, by 2016, Futbolito Bimbo had expanded to six countries: Chile, Costa Rica, El Salvador, Guatemala, Mexico and the U.S.A. The goal of Futbolito Bimbo, which has become an annual tradition in Mexico, is to promote physical activity and a healthy lifestyle in children between the ages of 12‐15 years and inculcate values such as teamwork, good sportsmanship, fair play and respect. Grupo Bimbo provides uniforms and soccer balls and has partnered with the Soccer Federation which supplies referees. In 2016, more than 77,000 children took part in the Futbolito Bimbo tournament. 2016 marked the third year of the Global Energy Race, a global movement with the goal of motivating families around the world to become more physically active. 79,000+ people from 36 cities and 21 countries participated, setting a setting a Guinness World Records® for the 10k race with the largest number of cities participating in the same day. In conjunction with this event and thanks to the number of kilometers run by participants, Grupo Bimbo donated one million slices of bread to local food banks.
The Gaelic Athletic Association of Ireland Cúl Camps: Since 2012, Kellogg, in partnership with the Gaelic Athletic Association of Ireland, the country’s largest sporting organization, has sponsored low-cost summer camps that provide 100,000 boys and girls between the ages of 6 and 13 with an action-packed and fun-filled week of activities revolving around maximizing enjoyment and sustaining involvement in the Gaelic Games. Activities are game-based with a strong emphasis placed on skill acquisition, and organized in an age appropriate manner with a view to optimizing learning, enhancing friendships, improving physical and psychological well-being and promoting school and club links. In 2015, Kellogg added a nutrition module. Learn more.
Healthy beginnings: Launched in 2012, the website, based on the USDA MyPlate, focuses on health and wellness for mothers with children under five years. Developed in partnership with Produce for a Better Health Foundation, the website provides nutrition and physical activity tips and tools to help mothers track daily diet and nutrient intake for themselves and their children. The website also provides recipes and healthy lifestyle tips and helps mothers in the U.S.A. Federal government’s Women, Infants and Children (WIC) programme find out which Kellogg cereals are available through WIC in their state. In 2013, a Spanish-language version of the website was introduced. In 2015, the website was expanded to encourage mothers to participate in personal 7-day and 21-day challenges about diet and nutrition. Learn more.
Lale “Iss bewusst und sei aktiv” (eat sensibly and be active): Launched in 2012, by the North Rhine-Westphalia Consumer Protection Ministry, together with founding partner, Mars and others from the public-private sector, this programme is directed at the ethnic Turkish population in Germany and aimed at preventing obesity by ensuring families incorporate a balanced diet and physical activity in everyday family life. Lale uses a specially developed method of nutritional training and education, designed together with representatives from the migrant community to take account of language and cultural sensitivities. In 2014, Lale was officially certified by Team Gesundheit GmbH (health management specialists) as in compliance with the overweight prevention guidelines issued by the GKV, the umbrella organization of German health insurers. Learn more.
Wrigley Oral Healthcare Program (WOHP): Launched in 1989 and now operating in 47 countries, Wrigley partners with dentists and hygienists to help them improve their patient’s oral health care routine to help prevent oral disease, through one simple step – chewing sugar-free gum after eating and drinking. Through organizations such as the FDI World Dental Federation and national dental associations, the International Association of Dental Research, research groups and universities, WOHP supports research, promotes oral health education and supports better access to oral care. Learn more.
McDonald’s has a history of promoting physical activity for children at the local, national and global levels by partnering with various sporting associations. The Company is a long-time sponsor of premier global sporting events like the Olympic Games and FFA World Cup – and associated fun activities for children and youth. McDonald’s markets around the world support their local communities through grassroots programmes ranging from hockey clubs in Russia, to youth baseball teams in the U.S.A. to youth soccer programmes in the U.K. For example, in 2014, McDonalds, hosted a free sport tour - Getting Kids Active - in 125 cities and towns for children 5 to 12 years in France. Held in partnership with the French National Olympic and Sport Committee, the event allows children to discover and try Olympic sports, such as cycling, running, handball and judo. Several thousand children have taken part in various McDonald’s sports tournaments in France since 2006. In Indonesia, parents joined forces with their children to compete with other parent-child teams in the Family Playlimpics. Leveraging McDonald’s existing Champions of Play programme – a programme aimed at encouraging a balanced approach to nutrition and activity for children - more than 1,000 Indonesian families participated in games and competitions as a fun way to get parents even more involved in promoting physical activity.
Hope Kitchen: In China, Mondelēz International is working in partnership with the China Youth Development Foundation and the National Institute for Nutrition and Food Safety of the Chinese Center for Disease Control and Prevention in a programme – HOPE KITCHEN – offering nutrition education, promoting active play and providing access to fresh foods to rural school children with promising results. The percentage of malnourished children has been decreased from 18% to 8%; nutrition knowledge has increased by 13.2%; physical activity has increased by 4% and more than 9% of children are eating more fresh foods. Since its beginning in 2009, the programme has expanded to 300 schools, benefiting 150,000 children in 19 cities and provinces. Learn more.
Partnerships for Children: In January 2010, Mondelēz International partnered with INMED Partnerships for Children (INMED) to deliver a school-based health and nutrition programme, “Health in Action”, to youth in Northeast Brazil. INMED’s nutrition efforts, which include school-based gardens, have improved children’s body mass index and vegetable consumption and decreased anemia rates. Now, INMED is teaming up with the Institute for Sports Education (IEE) to expand Health in Action. The inclusion of physical activity through IEE will bring fitness to the classroom and the community and train teachers, parents and local leaders to coach sports like volleyball, basketball and soccer. The expansion will benefit 1,000 schools and about 675,000 parents and community members. Learn more.
Nestlé Start Healthy Stay Healthy: A global education programme for parents on the importance of nutrition in the first 1000 days life, from conception to a child’s second birthday, including maternal nutrition during pregnancy and promoting breastfeeding as the best start in life. The e-learning course, created by nutrition scientists and based on the latest scientific findings and public health data, helps mothers understand what to feed, how to feed and why the 1000 days are crucial to their baby’s future health. It also provides doctors with practical tools and support for use in face-to-face sessions with parents. At the end of 2016, the programme was live in more than 40 countries and had reached 55 million mothers and caregivers. Learn more.
Nestlé Healthy Kids Global Programme: The objective of the Nestlé “Healthy Kids Global Programme” is to raise nutrition and health knowledge and promote physical activity among school-age children around the world. "Healthy Kids" programmes are based on multi-partnership approaches. Working with more than 300 partners worldwide, including national and local governments, NGOs, nutrition health institutes and sport federations, the programme has developed educational materials and curricula to meet the specific needs of local communities. By the end of 2016, the programme covered 84 countries reaching more than 8.3 million school children. The impact of the programmes are assessed through five globally defined goals: eat nutritious and diverse meals; manage portions; choose water; play and be active; and maintain good hygiene habits. The programmes are evaluated at a local level by external, independent bodies such as university, scientific institutions and national academic organizations. Learn more.
Fuel Up to Play 60 en Español: The GENYOUth Foundation was founded in 2010 through a public-private partnership with the National Dairy Council, the National Football League and the U.S.A. Department of Agriculture with a mission to nurture children’s health and wellness in the school environment and surrounding community. Their flagship programme, Fuel Up to Play 60, is the largest health and wellness programme in schools across the U.S.A. In 2015, PepsiCo continued its partnership with GENYOUth to create Fuel Up to Play en Español, a new U.S. initiative to educate Latino students, parents and communities about the importance of healthy eating, physical activities and to create healthier school environments with Spanish-language versions of the results-drive national and wellness programme, including a new Fuel Up to Play 60 Spanish-language website. Fuel Up to Play has reached students from more than 73,000 schools and has encouraged 13 million students to eat healthier and 16 million students to become more physically active. Learn more.
Y-MVP: This innovative programme was designed to counteract the sharp decline in Moderate to Vigorous Physical (MVP) activity that typically occurs among American teens during adolescence. By employing the same technology that often keeps teens glued to the couch, New York City’s YMCA, with the support of PepsiCo, developed an innovative programme that uses digital and social media to promote adolescent health, motivate teens to engage in more Moderate to Vigorous Physical activity and help reverse the nation’s obesity epidemic. Over the course of eight-week sessions, fitness coaches lead weekly small group training classes at New York City YMCAs. Teens are guided through a progression of cardio, strength, cross training and flexibility missions and ultimately learn how to set and achieve personal goals. The program blends fitness activities with a dynamic mobile app that motivates, recognizes and rewards young people’s MVP levels while helping them to create life-long healthy habits. Impact assessments of the programme found, among other things, a 91% increase in vigorous physical activity; a 61% increase in moderate physical activity; with 87% of participants feeling healthier; and 76% with more energy. 82% reported they were motivated to exercise more during sessions and 95% were motivated to attend more sessions. Learn more.More information
Alliance for Good Breakfast: Blue Band is on a mission to ensure a nutritious breakfast is an everyday reality for half a billion school children in Africa by making it readily available, affordable and desireable. The spread, contains both omega 3 and 6, and vitamin A which are important for the growth and development of children. Blue Band has created this alliance which brings together global experts, local NGOs and government agencies to raise national awareness and initiate behavior change programmes. The brand is also launching the Blue Band Good Breakfast Challenge in schools in conjunction with the Ministry of Education – a comprehensive school programme to establish and promote nutritious eating habits.
Heart Health Campaigns: Unilever's partnerships with local heart charities and healthcare professionals are a key element of its approach to increasing awareness of the role a healthy diet and lifestyle can play in helping to maintain heart health. In 2016, in Latin America, Unilever partnered with the Chilean Society of Cardiology during “Heart Month”, talking to 2,000 people about heart health and measuring their cholesterol. With Becel/Floral ProActiv’s “It Takes a Village” programme, the company helped residents of chosen communities to understand the importance of their cholesterol levels and lifestyle choices. Between 2013 and 2015, people with raised cholesterol were encouraged to take action through simple diet and lifestyle changes. In total 1,100 completed the three-week challenge, and more than 80% of those who took part succeeded in lowering their cholesterol. 180 million people were exposed to the company’s heart health message through PR and media communication.