Our commitments

New and improved products + smaller portions

We empower consumers to eat balanced diets with improved and new products—and small and reduced portions.

We are working to improve the formulation of our products - from the reduction or removal of salt, sugar and fats to the inclusion of beneficial ingredients… Since 2004, we have played an important role in addressing public health nutrition problems related to both overnutrition and undernutrition. We have reformulated and developed tens of thousands of products with less fat, sugar, calories or salt; virtually eliminated industrially produced trans fats from our product portfolios; increased ingredients considered beneficial for good health, such as fibre, whole grains, fruits, vegetables and low-fat dairy; and fortified commonly consumed foods with calcium, vitamins and minerals to address micronutrient deficiencies. We are reducing calories by offering smaller portion sizes and providing portion guidance.

"Critical to changing consumer behaviours is the availability of a range of healthier choices and dietary options. We will continue our individual efforts to reformulate products and bring to the market new products which support the goals of improving diets and reducing obesity such as lower salt (consistent with food safety requirements), free sugars, saturated fats, and trans-fatty acids in all countries in which we operate around the world. We will also continue our efforts with respect to portion control." — IFBA letter to WHO Director-General Dr. Margaret Chan 13 May, 2008

Our commitment on product formulation and innovation

IFBA member companies are committed to continuous product improvement and innovation, 
with the goal of making available food choices that help people eat a healthy, balanced diet.

View our members' commitments