IFBA member companies represent the global leaders of the food and non-alcoholic beverage industry. We employ more than 3.5 million people worldwide and had combined annual revenues in 2015 of approximately USD 397 billion.
With 2015 sales of USD 13.5 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. Kellogg’s Corporate Responsibility Report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at: http://www.kelloggcorporateresponsibility.com/. For more information, please visit www.kelloggcompany.com.
McDonald’s is committed to providing high quality food and superior service, at a great value, in a clean and welcoming environment. We work with our employees, franchisees, and suppliers to serve a balanced array of food choices and provide nutrition information to help customers make sound decisions. With guidance from our Global Advisory Council (GAC), an international team of independent experts assembled by McDonald’s to provide professional guidance in the areas of nutrition and children’s well-being, we continue to evolve our overall approach, while supporting our individual markets in meeting the specific needs and requirements of their local cultures and governments. Since 2004, the GAC has provided McDonald’s guidance on key areas such as global nutrition labeling, recipe reformulation, the development of internal metrics to gauge our progress, and approaches for motivating children to eat more fruits and vegetables.
While McDonald’s is a global company, we have a local presence in the communities we serve. Our suppliers are a network of trusted businesses and wherever appropriate, we locally source. We work hard, together with our suppliers and independent restaurant franchisees, to strive toward a sustainable future – for our company and the communities in which we operate.
McDonald’s has been a member of the Dow Jones Sustainability Index since 2005 and is proud to have ranked #12 amongst Fortune’s 2013 Most Admired Companies in the World. For more information, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp). To read McDonald’s sustainability reports and corporate social responsibility reports, please visit this link: http://www.aboutmcdonalds.com/mcd/sustainability/library/past_sustainability_CR_reports.html.